The origin story,
in Marie's own words.

These are not retrospectives assembled from interviews. They are the account of someone who was in the room — and did not know, at the time, that the room would matter. The Customer Success industry has been told its own story second-hand for thirty years. This is the primary source.

Articles
June 25, 2026
The Human Problem That Technology Cannot Solve Alone

I spent one day in a room with Lou Tice.

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June 25, 2026
Designed for Behavior

How the principles of human change should shape every decision in building a company

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April 22, 2025
A Prequel to Customer Success –before it was aptly named.

My focus on customer service began long before Vantive.   My prior experience was quite varied.  My first job was at Six Flags Over Georgia – sweeping up trash.  The initial intent was just a source of income to fund my education - a degree in Music Therapy.  My goal in life was

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December 12, 2023
The Advent of Customer Success

After reading several articles about the advent of customer success recently, I find it time to share more about our actual experience and vision.  At the time, none of us had any indication of how this would evolve.  We were just on a mission to change the world of service and s

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October 23, 2023
Don’t Catch a Crab

So much is written about alignment.  I fear it is an overused term and woke today attempting to find a suitable replacement.  The epiphany has evaded me.  What you call it in the end does not matter – it is one of those things that when you have it you know it, it is palpable.  Y

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August 31, 2023
Dig your own ditch…..

Early in my career, I recall sitting with the CEO of our company somewhat complaining about something someone else was doing.   At my diplomatic best, I shared my concern and the impact to the company.  I sincerely had the best of intentions.  Nonetheless, our CEO leaned back in

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August 30, 2023
The Case of the Millionaire Mirage

I have always so admired Heidi Roizen at Threshold Ventures. Throughout my career she has so kindly offered advice and support. In this podcast she outlines one of the greatest disappointments option holders experience.

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August 21, 2023
A design approach to building your company

The typical approach to entrepreneurism is to focus on diligently designing and developing your product or service: build it, start selling it, and grow.  I propose that it is time to rethink this. There is a fundamental step missing.  Why don’t we spend as much time and energy d

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June 6, 2023
1,2,3 Grow…

Having built companies for a few decades now, I have come to believe that there are three distinct phases to development.

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January 9, 2023
The potluck dinner

I never really understood why companies go off site once a year to plan and then put the plan away. It seems that everyone comes together to define the top line goals and then each departmental executive interprets those goals and decides what their department needs to do to supp

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November 15, 2022
Don’t let experience blind you

Over my career, I would often cringe when executives or investors announced we were going to be working with a consultant.  A therapist at heart, I felt the need to explore why and what provoked such a negative energy.

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October 6, 2022
Oops…

I recall one day my VP of Marketing proudly announcing to me that she had created 1000 qualified leads.  After thirty minutes working to convince me they were qualified and not just inquiries, I informed her that I was going to cut her budget by 80%.   Shocked- she was so success

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Also published
Six Tips for Women Entrepreneurs
Forbes.com
Author
Keeping Online Banking Safe
Sarbanes Oxley Compliance Journal
Author
Catching the Online Bank Robber
NetBanker
Author
Geo-location Software Puts Net Surfers on Map
Wall Street Journal & USA Today
Subject
Net Addresses Come Down to Earth
BBC News
Subject
Geography and the Net, Putting It in Its Place
The Economist
Subject
E-Commerce: Borders Returning to the Internet
New York Times
Subject
Silicon Valley Not Quite a Ghost Town
USA Today
Subject
Leading with Integrity and Compassion: Quova
University of Missouri Business School
Case Study
The Memoir
The story of a career spent building something that did not exist yet — and the people who built it alongside me.
Marie Alexander
In progress

Help me tell the story.

For years, I have been asked if I have written a book. I have finally decided it is time to share our story.

Everything I have done, everything I have learned, everything I have shared has involved other people. So this will not be a playbook or a framework. My current thought is that I want it to be just the story — a memoir.

Which is why I am reaching out to everyone who shared this journey with me. Send me your memories, your version of what happened, the lessons you took from it. The moment you remember that I may have forgotten. We did all of this together. I have one more ask: help me tell the story.

Share a memory
Up to 10 files, 25 MB each. Photos, slides, memos, screenshots — anything that helps.